# ItsGoin — Social Media That's Yours
Social media with no account, no ads, no algorithm. Your posts, your people, your device. Free forever, open source.

"How's it going?"

# It's goin.

Social media that's actually yours. No algorithm deciding what you see. No company deciding what you can say. Just your people, in order, the way it should be.

Download How It Works

## Your feed, your way

When you open ItsGoin, you see posts from your family and friends — newest first. That's it. No algorithm choosing what to show you, no promoted content, no engagement bait pushed to the top.

Want more? You can browse what your friends recommend, or see what's popular around you. But that's your choice, not a default you can't turn off.

Nobody controls what you say. Nobody controls what you see.

## No account. No ads. No catch.

Open the app. Pick a name. You're in. No email address. No phone number. No verification. No sign-up form.

There are no ads — not because we chose not to run them, but because there's no company in the middle to sell them. There never will be.

ItsGoin is free forever. Not "free with limits" or "free for now." It's a gift, open source under the Apache 2.0 license. There's nothing to buy.

## Why this exists

Every social platform starts the same way: connect people. Then come the ads, the algorithms, the data harvesting, the content moderation politics, the enshittification.

The root cause is always the same: one company owns the server, so they own you. ItsGoin removes the middleman entirely. Your data lives on your device. Your connections are private because of how it's built, not because of a promise someone made. No company can change the rules because there is no company in the middle.

We're not trying to replace every social network. We're building the one that can't betray you, even if it wanted to.

## What you get

feed

### Your feed, not an algorithm's

Family and friends, newest first. See what they recommend if you want. You choose — always.

E2E

### Private messages that are actually private

Your messages are encrypted so only you and the recipient can read them. Not the network. Not us. Nobody.

eye

### Who you follow is your business

Your follow list is hidden from everyone. The network works without knowing your social connections. Even your contacts can't see your full list.

grp

### Private circles

Create groups for family, close friends, your team. What's shared in a circle stays in the circle.

file

### Share photos and files

Attach images and files to posts. They're stored on your device and shared directly with your people.

own

### You own everything

Your posts, your connections, your identity — all on your device. No account to delete because there's no account to create.

net

### Can't be shut down

There's no server to unplug. No company to go bankrupt. As long as people run the app, the network exists.

app

### Works on Android and Linux

Download the app and go. Mobile and desktop, with more platforms coming.

## Who is this for?

Families who want to share photos without a corporation watching.

Friend groups tired of algorithms burying each other's posts.

Communities that want private conversation without corporate terms of service.

Anyone who thinks social media should work for people, not advertisers.

## Honest about what we are

We believe in being upfront:

### Early and growing

ItsGoin works today for small groups of friends and communities. Larger audiences are on the roadmap but not there yet.

### Your people need to be online

Posts stay available as long as someone who has them is online. If the author and everyone who saw it go offline, the post goes with them. This is social sharing, not cloud storage.

### No global search

You find people through your connections, not a search engine. This is intentional — it's how real social networks grow.

## Get involved

ItsGoin is open source and always will be.

Download the app · Read the technical overview · Explore the design document